Financial Markets

Tesla Unveils 'Flying' Roadster With SpaceX Thrusters, Promising 0-60 in Under a Second

Elon Musk demonstrated the long-delayed Tesla Roadster at SpaceX's McGregor, Texas facility, using thrusters and suction to drive the car upside down and perform mid-air barrel rolls, with Tesla claiming 0-60 mph in 0.81 seconds. Reservations open at $5,000 upfront plus $45,000 within 10 days, with production slated for 2028.

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October 16, 2026 · 4 min read · 2
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Tesla chief executive Elon Musk on Thursday, October 16, 2026, demonstrated the long-delayed new Roadster at SpaceX's McGregor, Texas facility, using high-powered fans and cold-gas thrusters to drive the electric supercar upside down and perform mid-air barrel rolls, a reveal livestreamed to a global audience and now the most-carried business story of the day with 519 sources tracking it on ground.news. The demonstration showed the car clinging to a vertical ramp via suction and landing back on all four wheels after a mid-air rotation, and Musk followed up on X the same day declaring, "Turns out the future does have flying cars." The vehicle, first reported by Numerama on October 15, carries a "Thrust" package that adds thrusters and an underbody suction system, with Tesla claiming 0-60 mph acceleration of 0.81 seconds and a top speed over 230 mph, according to Extra.ie. Customers can reserve the base Roadster for $5,000 upfront with $45,000 due within 10 days, and production is slated for 2028, though Musk himself acknowledged that "success is not guaranteed." Footage of the stunt, carried by The Globe and Mail, showed the car performing maneuvers no production road car has attempted before.

What happened

The event took place at SpaceX's McGregor test facility in Texas, an unusual venue for a Tesla product reveal and one that underlined the crossover between Musk's two companies. The Roadster was driven upside down and performed mid-air barrel rolls using high-powered fans and thrusters, and in one sequence it clung to a vertical ramp using its underbody suction system before landing back on all four wheels after a mid-air rotation.

The "Thrust" package combines cold-gas thrusters with the suction system to deliver 0-60 mph acceleration in under 0.9 seconds, with Tesla's own claim, as reported by Extra.ie, put at 0.81 seconds and a top speed exceeding 230 mph. Tesla vehicle engineering head Lars Moravy said the thrusters enable "micro adjustments within a fraction of a second," even as Musk cautioned that the vehicle is "not necessarily a safety-optimized car."

The new car also features a fully retractable rear wing and a jet-like cockpit with a steering yoke and steer-by-wire controls. Reservation terms call for $5,000 upfront and a further $45,000 within 10 days, with production targeted for 2028.

The Roadster's history is central to the story. It was originally unveiled in 2017 with production slated for 2020, but the project slipped by nearly nine years while Tesla prioritized mass-market vehicles such as the Model Y and the Cybertruck. Musk dismissed the project's financial weight as a "small potato situation," a remark that analysts read as an acknowledgment that the Roadster is a halo product rather than a volume business.

Why it matters

The demonstration is the first time a production-intent consumer vehicle has been shown performing sustained airborne maneuvers, and the 0.81-second 0-60 mph claim, if it holds, would put the Roadster in a performance category of its own. The choice of venue, SpaceX's McGregor facility, and the thruster technology itself point to a deliberate effort to link Tesla's and SpaceX's engineering identities, a linkage analysts flagged as a likely aim of the event.

The commercial stakes are framed as modest by Musk's own "small potato situation" comment, but the competitive context is sharper. Rivals Rimac and BYD have already released high-performance electric vehicles, and the Roadster's near-nine-year delay means Tesla is entering a hyper-EV segment that no longer waits for it. The reservation structure, $5,000 upfront plus $45,000 within 10 days, gives Tesla a cash and demand signal well before 2028 production, while the explicit caveat that "success is not guaranteed" keeps delivery risk on the table for buyers.

The safety framing also matters. Musk's warning that the car is "not necessarily a safety-optimized car," paired with Moravy's description of fraction-of-a-second thruster adjustments, sets up regulatory and liability questions that will follow the vehicle into any market where it is sold.

How it is being covered

The story is being carried by 519 sources, making it the most-carried business story of the day according to ground.news, with a political split of 28 percent left, 35 percent center and 37 percent right. Of the 186 outlets rated for factuality, 104 sit in the high band, including 40 rated very high, against 32 mixed, 6 low and 2 very low, and ground.news flags no blindspot, meaning no side of the spectrum is missing the story. Coverage across outlets leans on the spectacle of the airborne demonstration, with the Globe and Mail's video treatment and Extra.ie's specification reporting typifying the two main angles.

What to watch

  • Whether Tesla provides independent verification of the 0.81-second 0-60 mph claim and the 230 mph top speed, both currently company figures.
  • Regulatory scrutiny of the thruster and suction systems, given Musk's own "not necessarily a safety-optimized car" warning.
  • Reservation volumes after the $5,000 deposit and $45,000 follow-up payment structure, an early demand signal ahead of 2028 production.
  • Any slippage from the 2028 production target, which would extend a delay history that already stretches nearly nine years from the 2017 unveiling.
  • Competitive responses from Rimac and BYD, both of which have already released high-performance electric vehicles.

By the numbers

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